UPDATE: E-Trade has somewhat needlessly come to its own defense:
"While E-Trade doesn't typically comment on pending litigation, we felt it appropriate given the high level of interest in the E-Trade baby. With the E-Trade baby, our advertising campaign is meant to be witty and memorable, while effectively communicating the powerful investing tools and services offered by E-Trade. We believe the claims are without merit and we intend to defend ourselves vigorously in this case."
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Her name is Lindsay Lohan and she's a delusional narcissist milkaholic?
Yes, folks, apparently this is the world we're living in: LiLo has filed a $100 million lawsuit against the baby-loving ad men over at E-Trade, alleging that they unlawfully encroached on the Lohan brand by having the gall to name the milkaholic tot in their talking-baby Super Bowl commercial—get this—Lindsay. The nerve!
This is what happens when you suddenly have too much spare time on your hands.
As for how she's justifying the exorbitant figure? Well, apparently that's what Oprah and Madonna would ask for, ergo that's what Lohan feels entitled to, too.
Her attorney, Stephanie Ovadia, says Lohan warrants the same single-name recognition as those superstars, and claims that using "Lindsay" as the name for the milk-guzzling boyfriend stealer in the commercial is capitalizing on her fame.
"Her name was used for the commercial benefit of E-Trade and she should be compensated fairly for that," Olvadia told E! News. "She's very upset about it. They did not have permission nor her consent. It's not something that she would have agreed to."
Broken down, Lohan's attorneys, who filed the lawsuit in Nassau County Supreme Court Monday, say the spot violates a New York state civil rights law that used her name and characterization without approval—or, more importantly, compensation.
Lohan's team is seeking $50 million in exemplary damages, and another $50 million in compensatory damages.
"We actually haven't seen the complaint or gotten documentation from her people, so we don't have a comment as of yet," E-Trade spokeswoman Allison Jeannotte told E! News.
Presumably they will, just as soon as they're served. And stop laughing.
—Reporting by Whitney English
Daily 10 Poll: Lindsanity!
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If Lindsay Lohan wanted to get into our Court Appearances gallery that badly, all she had to do was ask.