Kim Kardashian, Bikini

Instagram

Kim Kardashian is "really shy."

The 37-year-old Keeping Up With the Kardashians star jokingly posted this on Instagram Friday alongside a photo of her lounging by a pool in a white string bikini.

Kim, who has poked fun at herself over her revealing looks, is promoting her new line of KKW Kimoji fragrances and wears the same swimsuit in a photo posted on Thursday, which shows her lying on a pool float while showcasing her butt, with a Kimoji Peach bottle resting on her hip.

The KKW Kimoji Peach, Kimoji Cherry, and Kimoji Vibes fragrances are now on sale for $45 each.

Kim Kardashian, Bikini

Instagram

Kim's first KKW beauty line fragrances, Crystal Gardenia, Crystal Gardenia Citrus and Crystal Gardenia Oud, launched in November. In February, she launched a line of KKW Kimoji Heart fragrances, which she sent both her "lovers" and "haters" as gifts. In April, Kim launched another KKW fragrance, KKW Body, whose bottle was molded in the shape of the reality star's nude body.

Keeping Up With the Kardashians returns for a new season on August 5 at 9/8c only on E!

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