Chance the Rapper Calls Out Heineken Over "Terribly Racist" Ad, "Baiting" Consumers

Singer-songwriter took to Twitter over the weekend to share his thoughts on clickbait

By Jess Cohen Mar 26, 2018 7:30 PMTags
Chance The Rapper, 2018 iHeartRadio Music AwardsKevin Mazur/Getty Images for iHeartMedia

Heineken is facing major backlash over their beer ad.

Social media is calling out the company over their Heineken Light TV commercial in which a bartender spots a Caucasian woman in the crowd and slides the low-calorie drink to her, passing three African American bar-goers on its way. "Sometimes, lighter is better," the ad then says.

Chance the Rapper is among the social media users tweeting about the ad and sharing his view on companies "baiting" consumers.

"I think some companies are purposely putting out noticably racist ads so they can get more views," he tweeted Sunday. "And that s--t racist/bogus so I guess I shouldn't help by posting about it. But I gotta just say tho. The 'sometimes lighter is better' Hienekin commercial is terribly racist omg."

After finding and sharing the TV spot, he wrote to his fans, "Im not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s--t. Like I didnt wanna tweet about it so bad [face with tears of joy emoji] but its like how can u not."

In response to the backlash the company has been receiving, Bjorn Trowery, Director of External Communications at HUSA, tells E! News, "For decades, Heineken has developed diverse marketing that shows there's more that unites us than divides us. While we feel the ad is referencing our Heineken Light beer—we missed the mark, are taking the feedback to heart and will use this to influence future campaigns."

What do you think about the Heineken ad? Sound off in the comments.