After some serious teasing and fan speculation, Kenzo has just officially announced that superstar singer Britney Spears is the new face of the brand's Collection Memento N° 2 line, a first for the chart-topping singer.
BritBrit fans have been hungry for evidence of Spears' partnership with Kenzo after a few promotional images of the pop star, wearing clothing with the Kenzo logo on it, were leaked a few weeks ago.
In recent days, Kenzo, a French luxury house founded in 1970 by Japanese designer Kenzo Takad, has released three partial images on the brand's Instagram, of a mystery blonde wearing three different outfits. Although the model's face is never shown, commenters were quick to speculate the blonde tresses were Spears'.
On Monday, the fashion house all but confirmed the rumors that the "Toxic" singer would be the face of the brand when it revealed a brief video of the sultry singer strutting her stuff.
The video had the caption, "Are you ready? The new @kenzo campaign will be revealed here on Instagram tomorrow at 5:30PM CET. #KENZO #CollectionMemento2."
Fans will notice that the latest Kenzo video matches up with a "secret project" Spears hinted at on Twitter when she posted a photo with fashion photographer Peter Lindbergh back in November. Eagle-eye fans will note that the backdrop in the November 10 photo is the same one from the Instagram video that Kenzo dropped on Monday.
Kenzo's been a buzzy brand recently due to suggestions that Taylor Swift’s "Delicate" music video ripped off the brand's Spike Jonze-directed Avant-garde commercial, starring Margaret Qualley, in 2016.
Kenzo's La Collection Memento N°2 "delves into the house's rich history and storied archives," according to a press release. Creative directors Carol Lim and Humberto Leon "treat the vaults like a jumping off point—finding the strands, ideas, and ingenuity that particularly interest them and then rework, reinvent and revitalize." The line focuses heavily on denim and was inspired by the 1986 Paris runway debut of Kenzo Jeans. According to the label, the collection "is all about icons. Britney is certainly an icon and the quintessential queen of denim." Lindbergh "captured Britney in all her American Dream glory and beauty." Shot in L.A., the campaign "is a bit cheeky, optimistic and joyous—the perfect combination" for the collection.
The items will be available March 21 on Kenzo's website and in stores globally.