Super Bowl 2018 Commercials: Watch Ads Running During the Game

Some of the ads feature stars Like Matt Damon, Peter Dinklage and Morgan Freeman

By Corinne Heller Feb 04, 2018 11:39 PMTags

The 2018 Super Bowl is here!

Many non-football fans watch the annual NFL championship for the commercials—well, and the performers (this year we have Justin Timberlake and Pink!), so here's a full list of all of the ads running during Sunday night's big game.

Squarespace: The company is running a 30-second Super Bowl commercial featuring Keanu Reeves, who in 2015, launched his own motorcycle company, Arch Motorcycle, using the platform. In the ad, he surfs on a motorcycle on a desert highway as Will Powers' 1983 song "Adventures in Success" plays.

The actor will also be featured in other ads for the company.

Watch live on game day: Super Bowl on NBC

Pepsi: Supermodel Cindy Crawford and her model son Presley Gerber appear in a throwback ad that features footage of past commercials starring Britney Spears and Michael Jackson.

Tide: David Harbour from Stranger Things' makes his Super Bowl debut in a series of ads. No Tide pods were consumed during the making of the commercial.

Michelob Ultra: Beer? Good. Chris PrattGood.

M&M's: Danny DeVito, we love your work! 

Groupon Ad: Girls Trip actress Tiffany Haddish is a big fan of the company and was made its new celebrity spokesperson.

"I remember when I found out that I was doing the Super Bowl commercial for Groupon, I was so super excited that I did the 'Na Na' dance for like five minutes and then I immediately got my notebook out and started writing down all these ideas I had for the commercial and then I start talking to the guys and they are like, 'Ummm, Tiffany those are great ideas, but we already have it all planned out,'" Haddish told E! News exclusively.


Doritos and Mountain Dew: Morgan Freeman and Game of Thrones star Peter Dinklage lip-sync to Missy Elliott and Busta Rhymes to promote Doritos' new, spicy Blaze chips and Mountain Dew's clear Ice drink. Both brands are owned by PepsiCo. A teaser video was released on January 17.

Stella Artois and Water.org: In this commercial, which encourages consumers to "make their Super Bowl Party matter" by stocking up on the Belgian brew, Matt Damon plugs his non-profit organization, which he co-founded and which promotes clean water initiatives for developing countries.

Alexa: Cardi B, Anthony HopkinsGordon Ramsay and Rebel Wilson star in this ad for Amazon's popular device.

Pringles: Bill Hader showcases his amazement at the different varieties of chips...but really, nobody asked you, Kevin.

Jack in the Box: It's a Martha Stewart-Jack face-off!

2018 Winter Olympics: Champion alpine ski racer Lindsey Vonn is "ready to set the world on fire."

Coca-Cola: This commercial, titled "The Wonder of Us," kicks off the brand's new marketing platform, "A Coke for Everyone."

Lexus and Black Panther: The car company is running a spot titled "Long Live the King" tied to Marvel's new superhero movie, starring Chadwick Boseman as Black Panther/King T'Challa and Letitia Wright as his sister Shuri.

PETA: Actor and animal activist James Cromwell plays a priest in the commercial, which is titled "Redemption."

Kraft: The brand began running a "Family Greatly" campaign in December that features real families and is planning the same approach for its first Super Bowl ad, AdAge.com reported.


Bud Light: The third and final ad from the brand's "Dilly, Dilly" campaign will aired during the game.

Red Lobster: The restaurant chain is airing its first Super Bowl commercial, which literally shows where your dinner comes from to emphasize its commitment to "serving seafood that is 100% traceable, sustainable, and responsible." 

Budweiser: The commercial includes a cover of Ben E. King's "Stand By Me."

Avocados from Mexico: In a teaser, Chris Elliott says, "I don't know who you are, but you deserve more: more beauty, more joy, and more Avocados From Mexico on more things...spread avocados on everything." 

Skittles: The brand will have a 60-second commercial during the Super Bowl but it won't air to all viewers during the game. Instead, a teenager from Canoga Park, California will be the only one to see it first and viewers can watch his reaction to it via a livestream on Skittles' Facebook page. David Schwimmer appears in teaser videos.

Red Sparrow: In the new trailer, Jennifer Lawrence plays a seductive spy. 

Jurassic World: Directed by J.A. Bayona and written by Derek Connolly and Colin Trevorrow, the movie picks up four years after the theme park and luxury resort was destroyed by dinosaurs on the loose. Now, Isla Nublar sits abandoned while the surviving dinosaurs fend for themselves in the jungle.

Sprint: Robots know paying twice as much with other carriers isn't very intelligent.

RAM: Playing on the idea that the new Ram 1500 is designed for adventure, this funny spot shows vikings hauling their ship across a tundra while singing "We Will Rock You." The company also ran another ad inspired by Dr. Martin Luther King Jr

Toyota: One ad followed the journey of Lauren Woolstencroft, who won eight Paralympic gold medals. Another ad focused on Toyota being a Worldwide Mobility Partner of the Olympic and Paralympic Games. The third brand ad was a hilarious spot called "One Team."

Wendy's: The quick-service restaurant threw shade at McDonald's in this ad.

Diet Coke: The beverage brand shows a new twist on a classic flavor.

Tourism AustraliaChris Hemsworth and Danny McBride star in this fake movie trailer.

E-Trade: No savings? That's an idea that this company says is "getting old."

NFL: Eli Manning and Odell Beckham, Jr. channeled Dirty Dancing in this Super Bowl spot.


SketchersHowie Long starred in this big game spot.

T-Mobile: The wireless carrier recruited some young stars for this ad.

HBO: The new Westworld season 2 trailer is here.

Persil ProClean: This ad teaches you how to get out a Big Game mess.

Hulu: See the new trailer for Castle Rock.

WeatherTech: This Super Bowl spot shows how the company built its American factory.

Kia: Aerosmith starred in this Super Bowl commercial.

Universal Studios Hollywood. Here's what happens when Peyton Manning goes on vacation.

Amazon Prime: John Krasinski stars in this new trailer for Tom Clancy's Jack Ryan.

Febreze: This guys claims to be the only man in the world whose "bleep" doesn't stink.

Wix: This commercial tells you why it's important to create a good website.

Hyundai: Check out the car company's "hope detector."

Star Wars: See the trailer for the next film in the saga.

Marvel Studios: See your favorite superheroes in the trailer for Avengers: Infinity War.

Universal Pictures: Dwayne Johnson stars in the new trailer for Skyscraper.

Jeep: Jeep showcased two ads for the big game.

Verizon: Verizon honored first responders in its Super Bowl commercials.

TurboTax: The company showed a series of ads that proved doing your taxes doesn't have to be scary.

Rocket Mortgage: Keegan-Michael Key starred in this Super Bowl ad.

Netflix: The streaming company surprised viewers by debuting the trailer for The Cloverfield Paradox.

NBC: John Legend stars in Jesus Christ Superstar Live in Concert on Easter. The network also aired a funny commercial for The Voice.

Which commercial was your favorite? Tell us in the comments section below.

—Additional reporting by Alessandra Mortellaro