Netflix Is Raising Its Prices (Yes, Again)

After receiving more than 90 Emmy nominations and debuting the second season of Stranger Things, the streaming service is increasing the price of most of its plans

By Elyse Dupre Oct 05, 2017 4:26 PMTags
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People aren't going to be feeling so chill when they hear Netflix's new plan prices.

That's right. Your binge-watching guilty pleasure is raising prices for middle- and top-tier U.S. subscribers November 4.

According to Mashable, the outlet that broke the news, those paying $9.99 per month for the standard service will pay $10.99 and those paying $11.99 per month for the premium service will pay $13.99. But there's some good news for those paying $7.99 for the basic plan. Mashable reports these subscribers won't experience a price increase—at least not right away.

The biggest differentiators between Netflix's plans are the number of screens subscribers can simultaneously stream their content on and the availability of HD and ultra HD. So if you and your roommate always watch your shows together at the same time and you're cool watching them in a lower quality, you might be OK with the basic plan. If not, you'll have to pay the extra dollar or two.


Netflix's October 2017 Titles: What's New and What's Leaving? Say Hello to Stranger Things Season 2

In a tweeted response to CNN, Netflix confirmed that existing members will receive an email about the new prices on or after Oct. 19 (30 days before subscribers' first billing cycle with the new price).

This isn't the first time Netflix has increased its prices. The company raised prices for new members by $1 back in 2014; however, it honored existing member prices until 2016.

The price increase shouldn't come as a huge surprise to subscribers. Netflix has been cranking out content like crazy. In fact, Netflix received more than 90 Emmy nominations this year; although, Hulu was the big winner amongst the streaming companies and took home the top prize of Outstanding Drama Series for The Handmaid's Tale.

Still, all of this content comes with a price. In a long-term vision statement, Netflix reported its intent to spend more than $6 billion on a P&L basis on content in 2017, plus more than $1 billion on marketing.

But if you're still upset about the news, just keep telling yourself: Stranger Things 2 premieres Oct. 27.