Hugh Hefner's life was anything but ordinary. 

The publishing legend and man behind Playboy passed away today at the age of 91 from natural causes. According to a press release obtained by E! News, Hefner died at the Playboy Mansion in Los Angeles' Holmby Hills neighborhood. 

The statement read, "Hugh M. Hefner, the American icon who in 1953 introduced the world to Playboy magazine and built the company into one of the most recognizable American global brands in history, peacefully passed away today from natural causes at his home, The Playboy Mansion, surrounded by loved ones." 

His son Cooper Hefner, who acts as Playboy's Chief Creative Officer, also expressed his condolences in a heartfelt statement. He is survived by wife Crystal Hefner, and children Cooper, 26, Christie, 64, David, 62, and Marston, 27. Information regarding memorial services was not readily available. 

Hefner spoke candidly with E! News over the years, and once shared, "A lot of people would kill to have my life and i understand that... I'm the luckiest guy in the world and I know it."

Speaking to his fabled Playboy Mansion, "It's the kind of place that you don't want to leave and rumor has it that you don't get old there. Seems to be working for me so far." In 2005, he shared with us, "When I'm gone the mansion will become something like Graceland."

The estate sold for $100 million last year, but the deal included the stipulation that Hefner could continue to live there for the rest of his life.

In honor of Hefner's timeless legacy, look back at his decades in the spotlight, from humble magazine editor to world-famous icon. Our thoughts go out to his loved ones at this time.

Hugh Hefner

AP Photo

Hugh Hefner

Declan Haun/Chicago History Museum/Getty Images

Hugh Hefner

Central Press/Getty Images

Hugh Hefner, Sondra Theodore

Ron Galella/WireImage

Carrie Fisher, Hugh Hefner, Laverne and Shirley

Paramount Network Television

Hugh Hefner, Kimberley Conrad

Ron Galella, Ltd./WireImage

Hugh Hefner

AP Photo/Laurent Rebours

Hugh Hefner, Holly Madison, Kendra Wilkinson, Bridget Marquardt

Elayne Lodge/Playboy Enterprises

Crystal Hefner, Hugh Hefner, Twitter


Keith Hefner, Hugh Hefner

Giulio Marcocchi/Getty Images

Hugh Hefner, Cooper Hefner

Christopher Polk/Getty Images for Playboy

Hugh Hefner, Cooper Hefner, Scarlet Byrne


Playboy Mansion, Hugh Hefner

AP Photo/Kevork Djansezian

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