ESC: Kardashian Beauty

Beauty queen means something a tad bit different for the Kardashian-Jenner clan.

Typically, the title is reserved for women working the pageant circuit. For this famous family, it means someone who not only uses the best beauty products (they all do), but someone who also influences the industry and, ultimately, makeup mavens everywhere (again, they all do).

Who's the reigning beauty kween? The title is currently up from grabs. Kylie Jenner would be the obvious choice, right? Kylie Cosmetics lip kits are constantly sold out, she rocks a wig like nobody's business and her go-to glam squad is just as Insta-famous as the youngest sister.

There's also Kim Kardashian West, who just launched KKW Beauty, which sold out its first launch—Crème Contour and Highlight Kits—in just two hours. Not to mention, her beauty endorsements go way back, before social media #ads were even a thing.

Apparently, there's no sibling rivalry when it comes to business. "Kylie and I love collaborating on our lip kit together, but also makeup is both of our passion," Kim told E! News' Carissa Culiner. "We really aren't competing."

Still, we were curious to find out which sister is the real beauty boss, so we took a look back at their deals, businesses and overall impact.

And the winner is…

ESC: Kim Kardashian

Stefanie Keenan/Getty Images

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty, Kylie Jenner

Dimitrios Kambouris/Getty Images

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kendall Jenner

Vittorio Zunino Celotto/Getty Images

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kourtney Kardashian

Cindy Ord/Getty Images

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kardashian Beauty

ESC: Kourtney Kardashian

Vittorio Zunino Celotto/Getty ImagesJamie McCarthy/Getty Images

ESC: Kardashian Beauty

ESC: Kardashian Beauty

Did the results surprise you?

In the end, they are all beauty kweens. 

  • Share
  • Tweet

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.