Will Arnett, Jack Black, Paul Downs, Adam Pally and Sarah Silverman want cool dads—and not cool dads—to kick it back to the '90s with a soccer ball phone for Howler magazine.

The comedy heavyweights banded together for the soccer mag to film a hilarious Kovert Creative with Howler Media video spoofing the Sports Illustrated marketing campaign in the late 80s/early '90s, which was peddling up a storm of football phones to masses of Americans.

According the press release, the video takes aim at the wildly successful and highly spoof-able marketing campaign that sent more than a million football-shaped phones into the homes of Americans—and also just so happened 1.6 million new subscriptions of SI between 1986 and 1991. Sounds like that was a winning marketing play!

While the soccer-phone campaign is a spoof (apparently there's only one soccer phone and it's gone), Howler magazine is quite real.

The press release explains that, "Howler is comprised of a glossy quarterly print publication known for its original feature writing, stunning visuals and distinct point of view, as well as podcasts, newsletters, custom content, an editorial and e-commerce website, and more."

The sports magazine, which is helmed by founder and editor George Quraishi, "takes a lighthearted but thoughtful approach to covering the world’s most popular game."

The publication, "uses soccer to examine culture, business, politics, and history here in the United States and around the world."

"Howler reaches an extremely tuned-in crowd of American fans, and with Kovert’s help I am very excited to bring our coverage of everything from FIFA corruption to who Luis Suarez may bite next to a much larger audience," said Quraishi.

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