Unless you're marrying royalty, you're technically free to wear anything you want on your wedding day—so isn't it funny how so many women end up wearing a variation of the same long, white dress?

Not that there isn't still plenty of appeal in the classic fairy tale vibe, and there are increasingly more styles to play with. But in increasing numbers these days, brides are going with less traditional looks, whether they're shaking up the silhouette, playing with length, or eschewing white—and skirts—altogether.

"I'd worn the dress lots. It was my something old," Keira Knightley reminisced about the flirty, blush-colored Chanel frock she chose for her 2013 nuptials in Provence, which she was famously re-wore after her big day. "And I liked not making a big deal about it. I just wanted to be in something I had had a great time in, something I would have a great time in again."

"I didn't want it to be crazy and puffy," Avril Lavigne told ET Canada about how she got around to wearing "gothic" black Monique Lhuillier for her wedding to Chad Kroeger, her second marriage. "I didn't want it to wear me."

But years before Lavigne charmed in inky black satin, Sarah Jessica Parkerhad been there, done that, in a Morgane Le Fay ballgown in 1997. Alas, being years ahead of her time didn't pay off for SJP, who revealed on Watch What Happens Live! in 2016 that she'd "white it up" if she had it to do over again.

"I'd wear a beautiful, proper wedding dress, like I should have worn that day," she confessed to Andy Cohen.

Other famous brides who've worn black down the aisle in recent years include Liberty Ross(on her second go-round, with Jimmy Iovine) and Shenae Grimes.

So far, no regrets.

At the end of the day, feeling beautiful and confident on your wedding day—possible future cringe-factor aside—is all that really matters. Here's a sampling of the famous brides who opted for an unconventional look and more than pulled it off.

Keira Knightley, James Brighton, Wedding

Spread/X17online.com

Dianna Agron, Instagram, Wedding

Instagram

Piper Perabo, Wedding

FAMEFLYNET PICTURES

Whitney Port, Wedding Dress

Hannah Costello/hannahcostello.com

Ashlee Simpson, Evan Ross, Wedding

FAMEFLYNET PICTURES

Alison Pill,  Joshua Leonard, Instagram, Wedding

Instagram

Julianne Moore, Bart Freundlich, Wedding

Splash News

Shenae Grimes, Josh Beech, Wedding

Twitter

Amber Tamblyn, Wedding Dress

Instagram

Kristen Bell, Dax Shepard, Wedding

YouTube

Kaley Cuoco, Ryan Sweeting, Wedding

Instagram

Gwen Stefani, Gavin Rossdale, Wedding, 2002

Thomas Rabsch/Courtesy of Interscope Records

And if a bride does plan on wearing her wedding dress again one day, here's another ringing endorsement for black.

"It's now got red wine spilled down the front," Knightley revealed in 2014 about her ready-to-endlessly-wear wedding dress, which saw better days and then some. "It's quite impressively splattered. But, hey, a good night is a good night and when a dress has had its time, maybe it's had its time.

"I'm pretty sure I can get it out but, if I can't, I'm happy with the memory of a good night and the story of how the dress got destroyed."

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