Sometimes ads go viral for the wrong reasons.
Pepsi's new ad featuring Kendall Jenner, which shows her handing a police officer a soda as a peace offering during a protest, drew controversy this week. The ad spurred a slew of memes on social media, with some parodying civil rights movement protests as Pepsi ads.
Ashton Kutcher one drew allegations of racism over a commercial he filmed, in what marked one of many ads that have sparked similar backlashes. Other ads released over the years have been accused of being anti-gay, of glorifying animal abuse and of being just plain offensive.