Leandro J./BFA/REX/ShutterstockThey have friends in high places.
Designers Scott Studenberg and John Targon are the charismatic duo that make up Baja East, the globally-inspired luxury brand based in NYC that's taking over your Instagram feeds.
Not only do they have an entire squad of #BajaBaes behind them, but they also have the ranks of Justin Bieber, Gwen Stefani, Lady Gaga, Solange, Olivia Culpo and so many other major stars who call themselves fans.
If it isn't already obvious there's a lot more to them than what meets the eye, so here's what you need to know (or should want to know) before their big show 9 p.m. PST on Friday.
They Have Fashion Icons Making House Calls: This one time Anna Wintour came to check out their studio, which also just so happens to be their apartment. We repeat: Anna Wintour was in their apartment.
They're Bread Winners: After receiving a nomination for the CFDA/Vogue Fashion Fund, they more recently won the Daily Front Row's "Designer of the Year" prize at the L.A. Fashion Awards.
They've Got Cool Clients: In addition to Gwen, Gaga, Olivia and Solange the designer duo's also loved by Bella Hadid, Karlie Kloss, Emily Ratajkowski, Zac Efron, Fergie, Sophia Bush, Nicole Richie, Taraji P. Henson, Miley Cyrus, Kate Hudson...the list goes on. And on. And on.
They Do Things First: Baja East actually designed a pair of fur slides in collaboration with Fila before Rihanna x Puma did. They're part of the duo's pre-fall 2016 collection.
They're Trendsetters: They coined the term "gender obsolescent," which takes genderless dressing to a whole other level. Their very first collection was 25 pieces and they shot every single look on a male and a female.
Their Clothes Are Award Show Ready: When Justin Bieber hit the stage at the Billboard Music Awards, his entire look as well as his dancer's outfits were all Baja East. The clothing was a result of a special partnership between Bieber's stylist Karla Welch and the label.
Baja East x Minions Capsule Collection debuts at NYFW on September 9, 2016 and will be followed by an after-party sponsored by NBCU and Illumination.