We did it for the 'gram...well, actually, because of the 'gram.
Paying celebrities to endorse beauty products isn't a new concept (shout-out to all our CoverGirls), but them banding together to push the same merchandise is rare—and it's got our attention. A social media platform notorious for this kind of advertising is Instagram and, thus, this series was born. We'll be trying lots of these celeb-loved (or so they post) goods to see if they're actually worth the hype.
First up: SugarBearHair Gummy Hair Vitamins.