Ben & Jerry's Releases Delicious New Flavor For an Even Sweeter Cause

Empower Mint is the latest from the ice creamery

By Dominique Haikel May 18, 2016 10:09 PMTags
Ben & Jerrys Empower MintBen & Jerry's

Leave it to Ben & Jerry's to come up with the best flavor (and ice cream puns) ever. B&J's is also known for creating unique flavors that celebrate people (Americone Dream with Stephen Colbert), television (Jimmy Fallon's 'The Tonight Dough'), and even SNL sketches (Schweddy Balls). What's more is their latest pint-sized temptation was created for a cause. Empower Mint features peppermint ice cream mixed with fudge brownies and chocolate swirls. We know what we're doing for dinner tonight. #NotSorry. 

 

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What cause do they hope to bring awareness? Ben & Jerry's website says it was created to promote voters rights, saying "We believe Democracy only works when it works for Everyone.
But lately, it seems the challenges facing our democracy have gotten out of hand: Low-income and minority voters are having their voting rights infringed upon, and money from wealthy donors is corrupting the system." Preach.

The flavor is available to purchase in stores or in a pint. The website allows you to join the movement, where you can do everything from register to vote, support the "Freedom to Vote for All," and more. All in all, it's a pretty sweet move on their part. Pun totally intended. 

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