As if fans needed another reason to tune in for the 2016 Billboard Music Awards!
Billboard and dick clark productions announced Monday that Adele will debut her new music video for "Send My Love (To Your New Lover)" during Sunday's show. The video was shot in London and directed by Patrick Daughters, who has previously worked with acts including Beck, Feist, Kings of Leon, Mika, Muse, Snow Patrol, KT Tunstall and the Yeah Yeah Yeahs. "Send My Love (To Your New Lover)" is the third single off Adele's album 25, following "Hello" and "When We Were Young." The singer is currently in the midst of a sold-out tour in Europe, which wraps June 15; Adele kicks off a sold-out tour of North America on July 5 in Minneapolis.
And so, the countdown begins.
Anticipation will build in the days to come, as Adele never filmed a music video for her second single—meaning fans haven't seen anything new from her since October 2015. "Send My Love (To Your New Lover)" is sure to be a hit, as "Hello" beat Taylor Swift's "Bad Blood" to become the most-viewed music video in 24 hours; ironically, Swift premiered the star-studded clip at the start of the 2015 Billboard Music Awards.