Beyoncé's Ivy Park Rollercoaster: Inside the Highs and Lows of Her New Clothing Line

Singer released the first-look at the items last month

By Lily Harrison Apr 15, 2016 8:42 PMTags
Beyonce, Ivy ParkWeAreIvyPark

Beyoncé's Ivy Park activewear line isn't even one month old yet, and it's already causing drama.

And while the Grammy-winning singer's new collection has been met with tons of praise, it's safe to say that it's hit a few bumps in the road as well.

But that's par for the course for Queen Bey it seems, who turns her haters into motivators at every turn.

In fact, during her interview with Elle magazine (the same spread that she debuted her Ivy Park line), Yoncé opened up about the backlash she received for her "Formation" lyrics and music video.

"I'm an artist and I think the most powerful art is usually misunderstood. But anyone who perceives my message as anti-police is completely mistaken," she told the publication before adding, "Let's be clear: I am against police brutality and injustice. Those are two separate things."

But it hasn't all been awash in recent weeks for the songstress, so let's set the record straight on the many ups and downs of Ivy Park:

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HIGH: Ivy Park's the most popular kid on the block.

In case you haven't heard, the BeyHive is no joke. The athleisure line quickly became the most-engaged fashion brand on Instagram. How quickly you may be asking? Let's just say things all went down within a matter of hours. Bey's brand beat out the likes of Rihanna's Puma line and even Urban Outfitters.  

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LOW: It's not all Ivy Park you see out there.

In Elle's first-look of her line, Bey was seen wearing tons of outfits and some of the items weren't from her activewear line. It happens. The only issue is the mag seemed to have taken down credit for the non-Ivy Park clothing. They released the following statement today in the wake of the backlash: "The format of the story was modified solely to benefit user experience and showcase the content." Mhmm.

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HIGH: It's basically sold out.

Ivy Park's launch was more of a blink-and-you-miss-it moment for all of her fans who were desperately trying to get their paws on a pair of lyrca leggings. While there are still some items available out there (if you look hard enough!), most items from her line have been sold out both in stores and on the web.

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LOW: Lululemon is going hard on the shade.

The day the world first learned of the line, Lulu went HAM on Twitter. You can read all about the full drama here, but what you really need to know is that the unwavering Beygency swiftly took aim at the retail chain. Within moments of the social media onslaught, Lululemon changed their story to, "We didn't mean any harm. We're huge fans."

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HIGH: It's got Beyoncé's stamp of approval.

Need we say more? With Jay Z's leading lady as the campaign star and brains behind the brand, you can rest assure that every stitch and detail has been tested by the diva herself. Need more proof? Just watch your girl wipe out on roller skates and still look like a flawless queen—that's all Ivy Park, right? Right.

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LOW: Only Beyoncé looks like Beyoncé.

We hate to break it to you, but just because you're twerking it out in the black leotard doesn't mean you're going to be gifted with an unparalleled posterior like the one and only QB. Although, imitation is most sincere form of flattery…