It's no secret that Gwyneth Paltrow enjoys the finer things in life.
But, like all working moms, Goop's founder and chief creative officer makes an extra effort to put herself first every so often. "I have yet to meet someone who isn't burdened with hyper-responsibility," Gwyneth says in SELF's May issue. "Everyone is suffering from this sense of 'I have to do it all and I have to do it perfectly.' It's all my friends, all my colleagues: We try to do everything to such a high standard. And I'm like, 'Where did we get this from? Because I'm f--king exhausted!'"
Gwyneth is hands-on with all aspects of Goop. "I'm responsible for every photo, every piece of content, all the product that we're making. I do all the creative," she says. "But I'm also involved in the business side and the strategy. It's challenging!" Gwyneth's business endeavors come second to her role as a mother, though. Speaking of daughter Apple Martin, 11, and son Moses Martin, 10, (with ex Chris Martin, 39), she says, "If I make my kids something delicious and we sit down to eat it, and I put my phone away and I really listen, that is such money in the bank."