Kylie Jenner on Setting Trends: "I Just Do Whatever I Want to Do, and People Will Follow"

Keeping Up With the Kardashians star opens up about her influence on fashion and beauty

By Rebecca Macatee Apr 11, 2016 8:18 PMTags
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Kylie Jenner doesn't mind when people copy her look. In fact, this teenage trendsetter has come to expect it!

In an interview with Marie Claire's May issue, the 18-year-old Keeping Up With the Kardashians star opens up about her ability to influence others on fashion and beauty, saying, "I started wigs, and now everyone is wearing wigs."

"Kim [Kardashian] just used my wig guy last night..." adds Kylie. "I just do whatever I want to do, and people will follow."

Kylie showcases many of her different looks and beauty routines on social media, but she maintains some modesty about it. "When I post sexy photos, I always regret it," she tells Marie Claire. "Like, Oh my God, everyone is seeing my body. I get really weird about it."

Kylie's careful, in general, when it comes to protecting her privacy. "There's a really big part of my life that I don't share online," she tells AdWeek, "and I feel like people think that just because I have a reality TV show and I'm on Snapchat for probably 10 minutes altogether throughout the day, that they know my life."

"But I feel like everybody—every celebrity, at least—keeps a big part of their life super private," she explains. "Like, I don't show a lot of my relationships or my ups and downs. I'd never have a fight with someone [on Instagram]."

So how is the real Kylie different from her social media image? "I feel like people want to see me have a cool hair color and dress a certain way and have pretty makeup and heels," she tells AdWeek. "If they were to see me in public, they would expect me to look like that. It's also fun for me, dressing up. That's always been me, since day one, but it's also exhausting for everyday life."

Watch the season 12 premiere of Keeping Up With the Kardashians May 1 at 9 p.m., only on E!