Caitlyn Jenner Flaunts Ample Cleavage in MAC Cosmetics Campaign for Finally Free Lipstick to Support the Transgender Community

All proceeds from the collaboration will benefit trans programs and organizations

By Gabi Duncan Apr 07, 2016 5:27 PMTags
Caitlyn Jenner, Instagram, MACInstagram

Pucker up!

Caitlyn Jenner celebrated her collaboration with MAC Cosmetics and the launch of her Finally Free lipstick by sharing the sexy campaign photo on her Instagram account Thursday. The I Am Cait star looks super glamorous in a black bustier with tousled curls and full makeup as she touches up her lip color in the mirror.

"Finally Free Lipstick is here! @maccosmetics 100% of sales go to Trans programs :) link to purchase is in my bio #maccaitlynjenner #finallyfree #transisbeautiful," she captioned the sultry snapshot.

MAC Cosmetics/Instagram

All proceeds from the sale of the Finally Free lipstick will benefit the MAC AIDS Fund Transgender Initiative to support organizations and programs dedicated to improving transgender lives.

In an exclusive interview with MAC in February, Caitlyn revealed why she chose that name for her signature shade.

"I wanted a name that I use and which represents the community. This is who I am: Finally Free," she said. "It's just so simple. No more secrets. I'm free. I woke up the other morning, and I was just happy. Getting dressed, going out, I'm accepted in the world; people are nice. Life is good. I'm Finally Free."

And when it came time to choose the color, Caitlyn admitted she just wanted something everyone could wear and feel comfortable in.

"I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick," she said. "I like a little color on my lips, not a lot during the day. And this rosy nude is the color I've gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money."

Learn more about Caitlyn's partnership with MAC here, and shop Finally Free lipstick here.