Pamela Anderson Makes a Major Nostalgia Play in Missguided Campaign

Baywatch babe channels some of her more notable looks from the past

Nostalgia alert!

Pamela Anderson is throwing it back to the '90s in her new campaign for fashion retailer Missguided. The 48-year-old actress channels her younger self in the new photos, wearing bodysuits, bodycon dresses and even a high-rise red swimsuit that definitely channels her Baywatch days—yes, that swimsuit. And does she pull it off.

The PETA activist also pays homage to the 1999 VMAs, where she showed up wearing an enormous pink furry hat. While we'll never forget that questionable look from more than 15 years ago, we have to give her kudos for bringing it back—and bringing it back boldly at that.

As for why the British retailer chose Anderson to be the face of their brand, the company's founder explains in a press release, "Pamela's like our Missguided spirit animal—she embodies our brand attitude and resonates with a large proportion of our audience who grew up in 90s."

The V.I.P. actress has been busy with her modeling career as of late, covering the last nude issue of Playboy and posing for Paper. She also launched a vegan footwear line. Check out all the photos from Anderson's new campaign in the gallery, and watch the video to see her in action while posing for the retailer.