by Mike Vulpo | Sun., Mar. 13, 2016 5:57 PM
If Goop's new products are half as good as this party, sign us up immediately!
As Gwyneth Paltrow continues the launching process of Goop by Juice Beauty skin care, the actress decided to throw a celebratory lunch over the weekend with a few famous faces.
Featuring rose headpieces by Pinky Lark Farnum, eye-catching fashion and delicious food and wine under the California sun, the event was a crowd pleaser as many guests couldn't help but express how much they enjoyed themselves.
"So much love today with my @nicolerichie honoring the unstoppable @gwynethpaltrow for her latest achievement," Rachel Zoe shared on Instagram. "So much fun celebrating #goodcleangoop surrounded by beautiful and talented ladies...#GPistherealdeal #workingmoms #wecandoitall #friendssupportfriends."
Sasha Alexander added, "Perfect Sunday celebrating the super talented & wonderful @gwynethpaltrow."
The new collaboration marks the first branded offering from Gwyneth's ever-growing lifestyle empire. As for why she chose to pursue skin care, the actress said it felt like a "natural extension" for the Goop brand.
"This is body food," she previously told Vogue when describing the new products. "We absorb 60 to 80 percent of what we put on our skin so the idea that you're exercising and trying to eat well and then slathering yourself with chemicals, parabens, and silicones—it's not great."
Don't worry, fans. Gwyneth's products are described as nontoxic and up to 99 percent organic. And as demonstrated on The Tonight Show Starring Jimmy Fallon, the items are so natural that they're freaking edible. Bonus!
Learn more about the products by visiting Goop's website here.