Brody Jenner

Will Binns;

Brody Jenner is so hot, he even makes straight guys cry.

In Bromance, Jenner's new MTV reality show—in which nine young guys compete to replace his former best friend Spencer Pratt to become the newest member of his possemost of the contestants end up in tears.

Jenner tells me things got particularly weepy during some one-on-one time.

"I did this whole sit-down with these guys, which we called Broprah," Jenner tells me. "I was sitting around and would say, 'OK, now tell me about...' and then all of a sudden it got to be like, 'Whoa!' We're uncovering some deep stuff. These big, grown guys are sitting around crying over being friends with a dude."

During a group chat, Jenner says, "We started to get into family things and everybody started crying. I'm sitting there and you know when everybody around you is crying, how do you not cry? It was hard not to. So there was one time I almost shed a tear."

Crying wasn't the only male bonding going on. Read on for details about Jenner's all-male hot-tubbing...

Jenner purposely put his wannabe buddies into some compromising and rather uncomfortable situations because he thinks it forced them to show their true characters. For instance, the elimination takes place as they sit knee to knee in a hot tub. "It's kind of homoerotic and I love people saying that," Jenner says in all seriousness, adding, "I'm cool with my sexuality and the gender that I like and I have a beautiful girlfriend. That's why I feel so comfortable with having these awkward guy moments."

The winner of the show not only becomes a member of Jenner’s posse (along with Frankie Delgado and Sleazy T) but also gets a rent-free apartment for a year at L.A.’s posh 717 Olympic building.

Same-Sex Spoiler Alert: There is a token gay guy among the competitors, Michael, but the poor sap never even made it to the first elimination round. In the premiere episode, airing Dec. 29, Michael is shown packing his bags and leaving the frat house (where else do you think they would live?) shortly after filming. He explained to Jenner he was disappointed to find that Bromance was more Animal House than The Hills.

"He was really excited about being on the show," Sleazy T says of Michael. "He got really groomed."

So groomed that Delgado nicknamed him Eyebrow Mike, a moniker the eyebrow-plucked Michael apparently didn’t appreciate.

“He was waxed and all ready to go,” Jenner says, “but he thought he was going to meet Lauren Conrad."

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