Target, Who What Wear

Target/Who What Wear

Prepare yourself: There's major news in the mega-retailer match making world this morning!

Always eager to tap familiar faces in the fashion industry—Adam Lippes, Lily Pulitzer, Phillip Lim, Altuzarra; the list goes on—Target is onto their next big style conquest, and this time they're ditching the designer route altogether in favor of a street style-friendly approach. And for the undertaking, they've recruited Who What Wear.

You might be familiar with the website as a mecca of said street style, celebrity outfit inspiration and of-the-moment fashion advice, all brought to you by former Elle editors Katherine Power and Hillary Kerr. But with Target's helping hand, the style site will launch an ongoing fashion and accessories line with the retailer, meaning that you'll be able to score new goods from the WWW collab season after season. The first collection will hit stores on Feb. 1, 2016, debuting in 800 Target locations across the nation plus and Who What Wear site.

Target, Who What Wear

Target. Who What Wear

In other big-brand-big-name partnership news, Mac Cosmetics also announced that its latest celebrity paring won't fit into it's usual pop star groove (think something along the lines of their past pairings with Miley Cyrus, Rihanna, Nicki Minaj or Mariah Carey). Nope, the beauty brand is teaming up with designer Zac Posen instead, and come February will launch a line of runway-approved line inspired by the Project Runway judge.

The announcement isn't too surprising, though, as Zac Posen has long relied on the beauty label to craft the makeup looks for his shows. And like his runway makeup, Zac Posen's Mac collection will be all about old Hollywood glamour with liquid eyeliner, dark red lipstick and more.

Well folks, best start saving up now—because come February, it may be time for a major splurge on these new fashion and beauty must-haves.

On that beauty note, check out Sandra Vergara's makeup tutorial: 

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