Puma Ad, Rihanna, Travis Scott


Rihanna and Travis Scott are not only dating…their relationship also ventures into the business world!

The blossoming couple star in a new campaign together for a Puma sneaker.

The sepia-toned photo shows Rihanna wearing a teeny, tiny black ensemble with curly hair and dark lips, modeling the sneaker as Scott poses beside her in leather pants and no shirt, putting his tattooed arms on display.

Rih's new sneaker—her debut design as the brand's creative director—takes on her love for all things 90's, giving the silhouette of a creeper with a simple black and white colorway.

Rihanna, Puma, Sneaker, Travis Scott

Puma by Rihanna

But she wasn't the only one who gave her insight for the new shoes. It's overall look was actually a collaboration with her rapper beau.

Sources tell E! News that Rihanna sees Scott as "raw, young and has such fresh new energy." Thus, she brought him on to "collaborate on the Puma shoe," and they've been "enjoying working together." In fact, our insider says they're even collaborating on some new music!

However, their strong partnership has turned into something a bit more romantic as of late.

"They are getting pretty serious. They are very touchy feely when together. She inspires him a lot and they have been spending a lot of time together," the source adds.

Rihanna, Travis Scott

247PAPS.TV / Splash News

Indeed! After being spotted four times together last week—going to events, concerts and parties with each other—E! News learned that they've taken their relationship to the next level.

"Travis and Rihanna are dating, officially," an insider told us over the weekend. "It's already very serious. He's very into her."

The bad gal's friends even think Scott might be a "keeper," saying he is "completely her type and they share the same interests."

We hope that's the case! A lot of Rihanna's flings this summer haven't lasted so long. She was was linked to Formula 1 race car driver Lewis Hamilton after they were spotted in Barbados, and prior to that, she was casually seeing Real Madrid soccer player Karim Benzema.

—Reporting by Senta Scarborough

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