Kylie Jenner is her name and Snapchat is her game.
If you've downloaded the popular app, chances are you've witnessed or even followed the Keeping Up With the Kardashians star as she documents her daily life.
Her account is so popular that Instagram accounts are set up to post every one of her videos to ensure they live on for much longer than 24 hours. As to what the 18-year-old thinks of the success, she thinks her openness may be the reason why so many people are intrigued.
"I think it's because maybe I show behind the scenes of the paparazzi," she explained to E! News before Prabal Gurung's New York Fashion Week show. "I don't think a lot of people know my personality and what I do with my friends. I don't know."
While other A-list stars including Laverne Cox, Jennifer Hudson, Hailee Steinfeld and Solange Knowles were in attendance to witness the Spring 2016 collection, many cameras flocked to Jenner.
As a result, Catt Sadler couldn't help but ask about the attention she receives everywhere she goes.
"It blows my mind and it only grows," Jenner admitted. "But I'm so blessed and I get to do really fun things and it's cool."
Those fun activities include hanging out with boyfriend Tyga as they attend several parties and shows around the Big Apple. In fact, the couple is confirmed to hit up Jeremy Scott's show and likely attending Kanye West's presentation later in the week.
"Kylie and Tyga have been having a really fun Fashion Week together," a source revealed to E! News. "It just feels good for both of them to be out in the open and not hide and pretend they aren't dating. They feel way more at ease."
New episodes of Keeping Up With the Kardashians return Sept. 20 at 8 p.m. only on E!