Word to the wise: Do not, we repeat, do not give Rihanna associative memories about her exes with your perfume.

The singer took to the Macy's department store in Downtown Brooklyn on Aug. 31 to celebrate the launch of her new RiRi perfume (you may remember the highly stylized, Marilyn Monroe-inspired ad that debuted last month). E! news caught up with the Bajan beauty to get the scoop on her new fresh-for-fall fragrance, and what she had to say about scent was sort of surprising—but thoroughly on point.

"[Scent] is something that connects you to a specific time, a memory, a place, a person. There was even one point where my makeup artist was wearing a perfume I used to wear with an ex. And I was like, 'Don't. I know exactly what you're wearing. Don't wear that tomorrow because I don't want to think about that,'" the star quipped. (Well...can't blame her, right?!)


Jamie McCarthy/WireImage

"And that's the thing—I want to create great memories, hopefully, [for] young ladies. I want them to feel fun in this fragrance. This fragrance is all about a fun mood, a flirty mood, and that's what young women are," she continued.

Rihanna attended her fragrance launch party in a pretty pink get-up similar to the one seen in the first campaign image. With that sky-high hairdo and petal pink lips, the singer wowed in what may be one of her most girly looks yet (cupcake couture aside). As for the RiRi scent, we're sure it's one smell her ex won't recognize.

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