It takes a lot to grab people's attentions in bustling city streets, but Jae West knew what she had to do.
Inspired by Amanda Palmer's 2012 TED talk "The Art of Asking," the Australian-born activist stripped down to her bra and underwear in the middle of Piccadilly Circus in London to make a powerful statement about positive body image. A member of a group called The Liberators International, the blindfolded West held markers and invited people to draw hearts on her body. Lying against her legs was a sign that explained her mission.
"I'm standing for anyone who has struggled with an eating disorder or self-esteem issue like me...To support self-acceptance draw a [heart] on my body," the sign read. That she confessed to suffering from an eating disorder herself made the message all the more powerful.
The body image activist filmed her social experiment, but as you can see, when she first begins, no one approaches her. West, recalling how she felt vulnerable in her own skin, explained on her blog that it felt as if time wouldn't go by. "As the minutes passed, it felt like hours," she wrote. Fortunately, people started approaching her to draw little hearts.