Tinder Admits It ''Overreacted'' to Vanity Fair's ''Dating Apocalypse'' Article After App Has Major Meltdown on Twitter

Nancy Jo Sales laughs off dating app's tweets about her piece in the magazine's September issue

By Zach Johnson Aug 12, 2015 1:14 PMTags
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Tinder's tweets read like a letter from a scorned lover Tuesday.

The dating app's social media team posted more than 30 tweets in response to a Vanity Fair article titled "Tinder and the Dawn of the 'Dating Apocalypse.'" Author Nancy Jo Sales' feature, published in the magazine's September issue, surveyed the so-called "hookup culture" among men and women in their 20s and explored how dating apps have helped millions of people use "their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they'd find a cheap flight to Florida."

Tinder, admittedly, lost its chill:

Sales then replied to the app's social media team:

Tinder continued to pop off:

Sales laughed off Tinder's Twitter rant:

On Wednesday, amid widespread mockery, Tinder issued a statement. "We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today's dating culture, we were saddened to see that the article didn't touch upon the positive experiences that the majority of our users encounter daily," a rep told E! News. "Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted."

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