Tinder's tweets read like a letter from a scorned lover Tuesday.
The dating app's social media team posted more than 30 tweets in response to a Vanity Fair article titled "Tinder and the Dawn of the 'Dating Apocalypse.'" Author Nancy Jo Sales' feature, published in the magazine's September issue, surveyed the so-called "hookup culture" among men and women in their 20s and explored how dating apps have helped millions of people use "their phones as a sort of all-day, every-day, handheld singles club, where they might find a sex partner as easily as they'd find a cheap flight to Florida."
Tinder, admittedly, lost its chill:
Sales then replied to the app's social media team:
Tinder continued to pop off:
Sales laughed off Tinder's Twitter rant:
On Wednesday, amid widespread mockery, Tinder issued a statement. "We have a passionate team that truly believes in Tinder. While reading a recent Vanity Fair article about today's dating culture, we were saddened to see that the article didn't touch upon the positive experiences that the majority of our users encounter daily," a rep told E! News. "Our intention was to highlight the many statistics and amazing stories that are sometimes left unpublished, and, in doing so, we overreacted."