ED, Ellen Degeneres, Fashion Line

Ellen Degeneres/Instagram

Step aside, Blake Lively—there's a new lifestyle guru in town!  

Ellen DeGeneres launches her debut clothes and home goods line today, establishing herself as one of Hollywood's latest style tastemakers. Tapping a crisp and utilitarian feel, ED by Ellen features an array of items from stainless steel ice buck sets with animal adornments to classic blazers and summery tote bags.

With a wide selection of Ellen-approved goods, there's something for just about everyone on the site from $8 animal-shaped pins to $245 tailored jackets.  

Overall, the talks show host's debut line is a mixture of laidback charisma and understated charm—not unlike Ellen herself.

ED, Ellen Degeneres, Fashion Line

Ellen Degeneres/Instagram

Ellen-enthusiasts can order goods directly from the site for now, but come this August you'll also have the option to peruse her capsule collection in-stores at Gap for her kid-friendly GapKids x ED collaboration. 

ED, Ellen Degeneres, Fashion Line

Ellen Degeneres/Instagram

As we mentioned, the 57-year-old joins Blake as celebrity lifestyle curator along with Gwyneth Paltrow and Julianne Hough.

Job well done, Ellen—keep up the trendy work!

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