Jennifer Hudson's newest video has a killer beat and promotes a powerful message that is close to her heart.
On Wednesday, the 33-year-old Oscar and Grammy-winning singer released her clip for "I Still Love You," a super-charged dance song featured on her third studio album, JHUD. The video's storyline is about a gay man who wants his dad to come to his wedding, held at a W Hotel.
There is footage of the two getting ready and sharing sweet moments alone together. The man's partner's father shows up, smiling, before they exchange vows, while his own father, driving a dark red pickup truck, appears to be late to the party. Or is he?
"I hope people walk away with a broader perspective of marriage equality," Hudson told MTV, where she debuted the video. "And everyone being able to choose who they want to love and just accept each other as their own and just give love and receive love, just love and be happy people."
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The wedding party shown in the video includes models Shaun Ross and Claudia Charriez, actress Leisha Hailey and drag queen Manila Luzon, according to Out.
Help #TurnItUpForChange for marriage equality w/ @Whotels @HRC @iamjhud & ME! Go to http://t.co/kqLm1Cg0yL to support pic.twitter.com/8xNVXR4BCQ
— Manila Luzon (@manilaluzon) June 3, 2015Such a fun time being apart of iamjhud new video "I still love you" with a marriage equality message… https://t.co/WS0AqFwzwE
— Shaun Ross (@ShaundRoss) June 3, 2015Hudson is a spokesperson for the W Hotels and the Human Rights Campaign's (HRC) Turn It Up For Change: Love Has No Limit initiative, which aims to raise awareness about "the battle for marriage equality in the U.S." and funds to "support the ongoing struggle for LGBT (lesbian, gay, bisexual, and transgender) equality in all realms."
Join me & @Whotels standing in support of #marriageequality with @HRC #LoveMustWin #turnitupforchange.
— Jennifer Hudson (@IAMJHUD) April 28, 2015The singer is donating proceeds from her sales of her "I Still Love You" to the cause.
"I owe a large part of my success to the lesbian, gay, bisexual and transgender community, who has embraced and supported me from early on in my career," she said in a statement. "That is why I am thrilled to join forces with W Hotels and the HRC to use the power of music to promote LGBT equality."
"We have already come a long way on this topic in such a short time, but now it's time for the final push," she said. "It's time to 'turn up' the volume on this crucial human rights issue."