Juicy Couture A wall flower, Behati Prinsloo is not.
The Victoria's Secret Angel is lending her talents to the brand for it's latest fragrance, I Am Juicy Couture. With a bold mixture of gardenias and cashmere wood blended with sweet raspberry and sweet pea undertones, I Am Juicy Couture is sure to be an iconic, unforgettable fragrance... much like it's glamorous supermodel face.
"I Am Juicy Couture evokes the glamorous rebel in every Juicy girl. She daringly proclaims exactly who she is not in order to declare who she is. She's a confident and unabashed trendsetter with a casual and luxurious sense of style," the brand described the fragrance via press release.
"Never a wallflower, she has a dynamic personality that fascinates and enthralls, and a captivating femininity that creates a sensation wherever she goes."
Shot by acclaimed photographer Sølve Sundsbø, Behati's Juicy Couture ads capture the enchanting essence of the scent with breathtaking shots of the 26-year-old clenching flower petals and giving the camera an unmistakable smize.
While Juicy enthusiasts won't be able to get their hands on the perfume until July 2015, an exclusive behind-the-scenes look at Behati's photo shoot may be enough to tide over fragrance fans in the meantime. So go ahead—watch the video below now!
—Additional reporting by Holly Passalaqua