Looks like Johnny Depp is following in the footsteps of one-time Chanel No. 5 ambassador Brad Pitt: The actor has landed a major fragrance campaign for Christian Dior Parfums.
And the first ad doesn't disappoint: Depp appears in a smoldering photo that showcases his signature style—we're talking guyliner, layered necklaces and just-unkempt-enough hair. Created by Dior perfumer François Demachy, the scent—which is set to launch in September—will be the first new men's fragrance from the house in ten years.
As a Dior brand ambassador, Depp is in good company: He'll join Rihanna (whose Secret Garden campaign was unveiled last month), Charlize Theron (who made the J'Adore perfume iconic), Natalie Portman, Jennifer Lawrence and Marion Cotillard in being tapped as a face for the brand.
The 51-year-old's Dior announcement also comes on the heels of another model from the Depp family making waves: Daughter Lily-Rose Depp, 16, made her modeling debut for Oyster magazine back in April. Must run in the family!