So, did Demi Moore and Rumer Willis just show up wearing the same onesie, or...?
Rumer stopped by E! News today and explained just how the instantly viral photo of her and her age-defying mom looking like twins came to be.
"She had on this outfit and I thought it was really cute because we both really like overalls and onesies," the singer and reigning Dancing With the Stars champ told Jason Kennedy and Maria Menounos in studio.
"And she always, if I get a pair, two weeks later she's bought the same one," Rumer recalled. "So I asked her where she got it and she said, ‘Oh, I actually have one that's a little bit bigger size upstairs and I put it on and then I kind of just look at us in the mirror and I said, ‘We have to take a photo. Do you have another pair of glasses like this?"
And with that, selfie magic was made, the 26-year-old Rumer and 52-year-old Demi looking more like sisters than a mother-daughter duo.
But Rumer does have a problem with the pic.
"I actually was a little bummed you didn't part your hair down the middle," Catt told her, referring to Rumer's side part, while Demi's straight raven locks are arranged in a center part.
"I know, that was the only thing that bugged me, too!" Rumer agreed. "Man, I just got to do another one at some point."
We'll be on high alert!
Watch more with Rumer tonight on E! News at 7 p.m. & 11 p.m.