PETA has a great track record of having hot celebs strip down, and props to them because it's really smart—of course we'll listen to you, naked Pamela Anderson. We're in a drought, what can we do?
In this Psycho-inspired ad photographed by David LaChapelle, the former Baywatch beauty says, "Making a splash for the environment doesn't just mean shorter showers. Try vegan."
"Producing 1 pound of beef uses as much water as about six months of showers," says Anderson, a PETA honorary director.
And according to the Center for Science in the Public Interest, 55 percent of the country's water supply is drained by animal agriculture, whereas only 5 percent is used in homes. So for all us meat-eating, long-shower takers, we need to cut back.
See Pam, we said we'd listen.