Liam Hemsworth Scores Diesel Fragrance Campaign—See the Steamy Sneak-Peek!

Smells like somebody landed a red-hot ad campaign

By Lindsey Sirera May 17, 2015 5:29 PMTags
Liam HemsworthKVS, PacificCoastNews

Mix a smokin' hot actor with one of the sexiest men's scents on the market, and what do you have? Liam Hemsworth's latest campaign with Diesel's Only the Brave fragrance.

While the 25-year-old actor has fronted ads for British-based clothing brand Bench (and with a lion, no less!), this will be his first foray into the world of fragrance campaigns.

And if the sexy sneaky peak photo is any indication of what's to come in his campaign, we'd bet this is just the first of many stints with high-end fragrance lines for the actor. 

"The brave one is characterized by his strength, his determination and most of all his ability to live life bravely on his own terms," Andrea Rosso, Diesel's creative director, said via press release. "I think that Liam embodies these qualities, I am happy to have him representing Only the Brave."

The Hunger Games star will be the first celebrity ever to rep a Diesel fragrance campaign. In fact, Diesel rarely uses household-name celebrities to advertise its goods, with an obvious exception being Colton Haynes in the brand's fall-winter 2014 promotion (swoon).

Eager to see more of Liam's red-hot ads? You'll have to wait until later this summer!