Jessica Simpson Flaunts Her Curves in a Fringed Black Swimsuit From Her Signature Collection—See the Pic!

Star strips down to a one-piece for her latest campaign

Hot mama alert. (We repeat: Hot mama alert!)

Jessica Simpson stripped down to a plunging black swimsuit (check the fringe-trimmed neckline) for her latest Jessica Simpson Collection ad, which features the star right where she left off: Looking white-hot in the Sedona, Arizona desert in a southwest-inspired piece from her spring-summer 2015 collection. The swimsuit Jessica is wearing, by the way, retails for $106 and will be available at Nordstrom stores and online.

And really, mama looks good: Beyond that bikini-ready body, this latest photo highlights her flawless complexion and robust blond locks. Her makeup is as smoldering as ever—seriously, no one rocks a smoky eye and petal pink lips like J.Simp.

This campaign, you may remember, was shot by famed photographer Gilles Bensimon, while Jess enlisted mom Tina to help her with styling duties. Equally-hot hubby Eric Johnson was on set for the shoot (wonder if he helped her pick the swimwear). Now we just need to, well, cool off.