The Today show crew just can't keep their lips to themselves!
Matt Lauer and Kathie Lee Gifford came together Tuesday morning to participate in the Twizzler Challenge.
In an effort to raise money and awareness for autism programs, the morning show favorites shared a delicious slice of the candy that ultimately resulted in a kiss on the lips. Do you see why this movement is going viral?
"Your world is going to be on fire," Kathie Lee joked moments before the big event. "This is nothing compared to what goes on in the makeup room."
Without further ado, we present the most memorable kiss you've seen on daytime in a very long time.