Olivia Wilde, H&M Conscious

H&M

Olivia Wilde is stunning as the new face of H&M's Conscious Exclusive collection—and we've got the proof!

The 31-year-old was tapped to front the brand's environmentally-friendly line, which launches in April and features pieces made with hemp, organic linen, organic silk, organic leather and recycled polyester and accoutrements (like beads on a flapper-style dress).

"Sustainability has got a bad reputation, especially in fashion," Wilde told WWD. "I think people assume the clothes will be dull, the fabrics uncomfortable and the design uninspiring. It's like people think sustainability is a penance. This couldn't be further from the truth, and the H&M Conscious Exclusive collection shows that sustainability is no compromise on style."

Olivia Wilde, H&M Conscious

H&M

In campaign photos, the mama-of-one (seriously, check out that incredible post-baby bod) sports a plunging printed gown and fitted halter pantsuit with a sash detail at the waist. (Beyond dresses, the full line also features tuxedo jackets, tops and skirts.)

Olivia Wilde, Elle Style Awards

Gareth Cattermole/Getty Images

The star is already putting her eco-conscious duds to the test on the red carpet: At the Elle Style Awards in February, Olivia sported a chic white tee and ball skirt from the line (check that hand drawn print)—and yep, we were kind of obsessed.

H&M's Conscious Exclusive collection will launch in 200 stores and online on April 16.

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.