Ellie Kemper, Unbreakable Kimmy Schmidt

Eric Liebowitz courtesy of Netflix

Move over, Liz Lemon: There's a new queen of quirky in town.

It's been a big week for Netflix subscribers. Last week, House of Cards fans were finally able to let loose on season two. And today, the Tina Fey and Robert Carlock-produced comedy Unbreakable Kimmy Schmidt dropped. One might think it would be a tad overwhelming to keep up with the queue, but it seems that audiences are so enamored with the new show that all binge-related stress simply melts away. 

The comedy follows the titular Kimmy as she navigates life after being rescued from a fake apocalypse cult. She moves to New York City, rents a closet from strange roommates, starts working for a trophy wife and learns about selfies, all the while dropping hilariously weird one-liners like "I'm pretty but tough like a diamond. Or beef jerky in a ball gown." 

The show's bizarre premise is certainly an acquired taste, but it hasn't stopped viewers from full on eating it up. (All those 30 Rock similarities don't hurt either.) The show has barely been out for 12 hours, but early feedback is showing that the universe is totally in love with Kimmy Schmidt (and, in turn, with Ellie Kemper). Some people like the comedy so much they actually don't know if they can go on living. It's just that good.

If you haven't abandoned this story for your Apple TV yet, read on for all the glowing reactions.

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