Kendall & Kylie Jenner Get Dark and Moody for New PacSun Campaign—Watch Now!

Back at it! Watch the Jenner gals' edgy new commercial

By Lindsey Sirera Feb 24, 2015 8:26 PMTags
Kylie Jenner, Kendall Jenner, PACSUNPACSUN

This sister act is back in business!

Kendall Jenner and little sis Kylie Jenner are returning to PacSun to face the brand's spring campaign. But instead of California chic and Coachella vibes, their latest PacSun video edges into dreamy and mysterious. Allow us to elaborate.

Set to an alluring tune, the spring collection video showcases the Keeping Up with the Kardashian stars coolly lounging in their latest PacSun goods, ranging from effortless crop tops to breezy floral ensembles. Then the ad takes a dizzying turn, using quick split shots of the girls looking somber and contemplative in the artsy flick. No grins, no smiles—just lofty gazes and a darkly romantic mood. Bringing the brief clip to a close, Kendall slowly switches on a light while Kylie chats on a home phone behind her.


By now, the teens are pros at the PacSun modeling game, having maintained their collection with the brand since February 2013. But their latest spring campaign seems more cutting-edge than ever. Introduced with the phrase "get swept into a springtime daydream with this light and airy collection" on the label's YouTube page, we get the vibe the video portrays. True, it's different from their previous PacSun endeavors, but no complaints here!


The Jenner sisters are on quite the role in the modeling biz as of late, with 19-year-old Kendall working her runway magic during the busy fashion week season. First up, the budding supermodel graced the catwalks at New York Fashion Week Fall 2015, hitting up eight (yes, eight!) separate runway shows from Marc Jacobs to Oscar de la Renta. Currently, the face of Este Lauder is hitting up London Fashion Week Fall 2015, where she's already walked in the Giles show and is rumored to make a few other high fashion cameos. And while there's no word as to whether she'll attend the upcoming fashion weeks in Milan and Paris, we'd be willing to bet her runway streak is far from over.


At 17-years-old, Kylie's been quite the busy bee herself, helping out brother-in-law Kanye West on the runway at his Yeezy x Adidas Original collaboration debut show. She's also hard at work promoting Kylie Hair Kouture by Bellami Hair, her hair extensions line. Oh, and let's not forget about her show-stopping cameo at GQ and Giorgio Armani's post-Grammys bash earlier this month.

But back to PacSun, people: Look out for Kendall and Kylie's latest collaboration, available exclusively at PacSun on February 27.