When did doing something "like a girl" become an insult?

That's the million-dollar question Always asked millions of Super Bowl viewers Sunday night when they aired their inspiring—not to mention empowering—commercial.

In the advertisement already going viral, both male and female teenagers are asked to demonstrate what it means to "throw like a girl," "run like a girl" or even "fight like a girl." But then, a new group of younger girls decide to defy stereotypes and show off their own talents.

Whether running in place or demonstrating their karate skills, these girls prove #LikeAGirl doesn't have to be an insult.

Always, Like A Girl


"For young girls, confidence plummets during puberty and many never fully recover," the company states on YouTube. "Always is on an epic battle to end that by changing the meaning of the phrase #LikeAGirl from an insult to mean downright amazing things."

And if you can't get enough of the Super Bowl spot that aired, we've uncovered an extended clip that digs deeper into the issue millions of girls face.

"Yes, I kick like a girl and swim like a girl and I walk like a girl and I wake up in the morning like a girl because I am a girl," an unnamed teenager proclaims. "And that's not something that I should be ashamed of."

How can anyone argue with that? 

After watching these ads, who's ready to take a stand and prove #LikeAGirl could just be the ultimate compliment.

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