Prince Harry Launches Sentebale's #FeelNoShame Campaign for World AIDS Day—Watch!

Sentebale helps children in Lesotho affected by HIV/AIDS

By Zach Johnson Dec 01, 2014 3:00 PMTags

Yes, even Prince Harry feels shame.

The fourth in line to the British throne admitted he's not as confident as he appears while launching Sentebale's #FeelNoShame Campaign for World AIDS Day. "Today, World AIDS Day, my secret is, believe it or not, I get incredibly nervous before public speaking, no matter how big the crowd or the audience," the royal redhead confessed. "Despite the fact that I laugh and joke all the time, I get incredibly nervous, if not anxious, actually, before going into rooms full of people when I'm wearing a suit. Now that I've confessed that, I'll probably be even more worried that people are looking at me. But, thank you very much for everyone who's taken part, and I must encourage as many people to get involved as possible."

He wore a red ribbon as a tribute to the cause.

Prince Harry co-founded Sentebale in 2006 with Prince Seeiso of Lesotho, two years after the British royal first visited the South African nation. Lesotho has the third highest HIV/AIDS prevalence in the world, after Swaziland and Botswana, and more than 37,000 of its 500,000 children are HIV positive.

Approximately 200,000 children in Lesotho have lost a parent to AIDS.

Sentebale

Sentebale provides accommodation, food, medication and education and psycho-social support.

"Globally, HIV is the second highest cause of death amongst those aged between 10-19 years old, and it is the number one cause of death across Africa," Prince William's brother, 30, said in a video Monday morning. "One tragic issue in particular is the shame and stigma linked to HIV. This causes thousands of children to needlessly die each year because they're keeping their illness a secret and not getting the medical attention they need. To show our support for the children of Lesotho, and help reduce the stigma for all those affected by HIV, we are turning this World AIDS Day into a day in which no one should feel any shame about their secrets. Together, we can tackle the stigma surrounding HIV and give the young people carrying it the childhood they deserve—the childhood so many of us take for granted."

Prince Harry has recruited Nicole Scherzinger, Gemma Arterton and more stars to participate on social media.