Taylor Swift is the GIF that keeps on giving.
The "Shake It Off" singer uses dozens of GIFs in the new commercial for Target's deluxe edition of her album 1989.
Filmed over a two-day period in New York City, scenes were shot throughout downtown and midtown. From fancy Park Avenue to a record shop in SoHo, Swift proves she's become quite the New Yorker.
And now only we have some of the GIFs that didn't make the final cut.
In one, Swfit looks adorable in a belly-baring white top and skirt and throwing her hands in the air as she walks across a bridge with the city's famed skyline behind her. Her signature ruby lips (dare we call the color Big Apple red?) practically pop off the screen.