Gwyneth Paltrow's Goop Hires Former Martha Stewart Living CEO Lisa Gersh

Is the actress taking her feud with Stewart to the next level?

Gwyneth Paltrow's lifestyle website Goop has a new CEO!

Lisa Gersh, who previously worked as president and CEO at Martha Stewart Living, was recently hired by Goop to replace former CEO Seb Bishop, who left back in April. Paltrow championed Gersh as a "visionary leader" who will ensure great things for Goop.

"She's the perfect person to build on the momentum we have already created at Goop, and to diversify our opportunities to bring Goop's positive energy directly to consumers in what they read, what they try, what they buy and how they live," the Oscar-winning actress said in a statement to Us.

Likewise, Gersh gushed over Paltrow in a press release about her hiring, saying "As a fan since its launch, I've admired the inimitable voice and style Gwyneth has infused into Goop, and the business she's built. It's rare to work with such an inspired founder and a digitally native company, a brand that thinks digitally from an organic point-of-view and successfully fuses content and revenue-generating retail."

The fact that Gersh is making the move from Martha Stewart's company to Paltrow's is interesting given the fact that Stewart has publicly bashed Paltrow and Goop in the past. "She just needs to be quiet—she's a movie star," Stewart said in an interview just last month. "If she were confident in her acting, she wouldn't be trying to be Martha Stewart."

Before that, Stewart gave Paltrow a backhanded compliment during an October 2013 interview with Bloomberg TV. "I haven't eaten at Gwyneth's house, and I have never seen how she lives," Stewart said. "But, if she's authentic, all the better, and I certainly hope she is. She really wants to be part of the lifestyle business."

Stewart continued, "Gwyneth, for example, has a book on the best-seller list. She must be doing something right. She's a charming, pretty person who has a feeling for lifestyle. She wants to be a lifestyle arbiter—fine. Good."

The "It's a good thing" phrase-coiner made sure to point out, "I think I started this whole category of lifestyle."