Say what you will about the Internet (it's full of ignorant idiots, too much porn, not enough porn, etc.), but the Internet gets s--t done.
After nine years of eating M&M's sans crispiness, Mars has announced that Crispy M&M's will come back to store shelves in January 2015. And it's all thanks to people loudly complaining online about the lack of the candy that was ripped from our grasp here in the U.S. in 2005. Sometimes metaphorically shaking your fist at a company via social media works!
Seth Klugherz, senior director of M&M's Chocolate Candies, tells BuzzFeed that people asked the company "nearly daily" to bring back Crispy M&M's, with requests "coming in the form of Facebook posts, they're coming in the form of calls to our customer service hotline, petitions—which, I didn't know you could petition to have products back—it's really a very broad-based group."
The rebooted Crispy M&M's will come in a brand-new green package:
First Surge soda and now this?! Children of the '90s and early 2000s are on a product resurgence roll. Whining works!
Naturally, the news of the return of this candy that is inferior to Peanut Butter M&M's (yeah, we said it), has Twitter all aquiver. And we don't get to say "aquiver" often, so bless this story.
Crispy M&M's are coming back. I shall begin my diet today in anticipation of this miraculous event.? A$AP Pocky (@JustCallMeKiku) October 2, 2014
CRISPY M&M's ARE COMING BACK!!!!!! :-))))))? survivor (@MeghChamberlain) October 2, 2014
God is real. My prayers have been heard. Crispy M&M's are coming back.? delaney rose (@ddddelaney) October 2, 2014
M&M's Crispy are coming back!!!! There is a God after all because someone heard my prayers.? Phabian XXII ? (@gamehendge1991) October 2, 2014
Crispy M&M's are coming back. What a day to be alive? Julie Teller (@julieeeteller) October 2, 2014
They are brining back crispy m&ms. It's like, I don't even care what happens the rest of the day.? Brennan Gleason (@B_Dot_Gleason) October 2, 2014
But the real question is:
Surge made a comeback, crispy M&M's are making a comeback, but the real question is..... when are 3D Doritos making a comeback??????? Caitlin Wormsley (@cawormsley) October 2, 2014
And thus the campaign begins:
@Doritos Surge and crispy m&m's are back so now it's your turn to bring 3D Doritos back!!? Brian Nottleson (@BriNott) October 2, 2014
Hey, they're bringing back M&M crispy. Let's bring back 3D Doritos.? WreckinRod (@WreckinRod) October 2, 2014
k cool crispy M&M's are coming back. What about 3D Doritos?? Chelsea (@chelseaaddd) October 2, 2014
Really great that crispy m&ms are making a comeback but what about 3D Doritos.....? JENNIFER (@JAH72590) October 2, 2014
And maybe Doritos 3D coming back with Surge and Crispy M&Ms will solve our world issues. This girl certainly thinks so: