Eyes up here, folks.

Jessica Simpson looks absolutely phenomenal in her latest Jessica Simpson, the Signature Fragrance video ads. In fact, we'd venture to say that she's never looked better!

Set against an ethereal outdoor backdrop, the 34-year-old radiates in a feathery beaded gown. Glowing skin and long blond locks are on full display, but the show stealer here is obviously her flawless physique.

Since giving birth to son Ace Knute Johnson last year, Simpson has made major strides to get toned. And boy, has it paid off.

Jessica Simpson, Fragrance Ad

Courtesy: Gilles Bensimon/Jessica Simpson

This summer, the star posted several sizzling bikini shots to her Instagram account to show off her hard work. And have you seen the pics from sister Ashlee Simpson's bridal shower? All eyes were on a swimsuit-clad Jess, who looked hotter than ever flaunting her famous curves.

Well, you know what they say: If you've got it, flaunt it!

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