Tom Hiddleston

Sorry, Tom Hiddleston fans!

The 33-year-old actor's popular Jaguar commercial for the F-type coupe has been banned by a U.K. advertising agency for promoting unsafe driving.

The spot, which is titled "The Art of Villainy," features Hiddleston saying, "They say Brits play the best villains." The Thor star then describes what qualities make the perfect villain before driving his Jaguar at high speeds down a highway at night. The end of the ad features the phrases, "Sound like a villain," "villainous style," "drive like a villain" and "have a plan."

While there's no doubt that Hiddleston looks super-sexy in the spot, the Advertising Standards Authority is not a fan of the car ad. After receiving a complaint that the commercial was irresponsible, the ASA launched an investigation and ultimately decided to ban the ad for its focus on high-speed driving.


While the commercial may be banned in the U.K., you can still check out the nine sexiest moments from the spot here!

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