Burger King introduced a new item this weekend for Gay Pride in San Francisco: The "Proud" Whopper!
This particular burger was packaged in a rainbow wrapper that read, "We are all the same inside." The "Proud" Whopper was unveiled to consumers in a way that made it seem like something new to the menu, and not everyone was immediately willing to embrace what they perceived to be different.
Burger King pieced together a clever video showing the varying reactions to the "Proud" Whopper. While many, particularly those dressed in celebration of LGBT Pride, embraced the burger, others turned it away.