UPDATE: "It's just a wig! Looks so real though right?" Kim just wrote on Instagram, putting that question to rest.
A new day, a new 'do!
Kim Kardashian's latest selfies show the E! reality star sporting some seriously lighter locks.
In one image, the 33-year old is posing alongside famed stylist Carlyne Cerf De Dudzeele showing off her new blond hairstyle.
And in the second image, Kim is seated in front of a vanity mirror in a robe flaunting her summery highlights.
"It's baaaaack!!!! #BlondeHairDontCare thanks to @SergeNormant," she wrote.
No word yet on whether the look is only temporary for the photo shoot and just a wig, or if she sealed the deal and dyed her famously dark coif.
But it should come as no surprise that Mrs. West has opted for a hair change considering she's expressed regret for having dyed it back to her natural color after months as a blonde.
"I'm so annoyed I dyed my hair dark! I wanted to switch it up since I feel everyone went light, and we started filming a new season of Keeping Up With the Kardashian, so wanted a fresh look. BUT now I am missing my light hair! HELP!!!" she wrote earlier this year.
Using Mobio INsider, she asked her fans, "What do I do? Go light again or stay dark and get used to it?"
George Papanikolas, from the Andy LeCompte salon, was responsible for Kim's honey-colored hue back when she debuted the style in September 2013.
"She's wanted to do it for a long time," he told us exclusively. "I've been coloring her hair for a year, and she's wanted to go blonder since the day we met."
Don't forget to tune in to Keeping Up With the Kardashians Sundays at 9 p.m., only on E!
(Originally published June 25, 2014, at 3:29 p.m. PT)