We're beginning to think it's Demi Lovato's world and we just live in it.

And we're happy to report that she came to E! News to premiere the amazingly new fun teaser for her about-to-be-released video for "Really Don't Care" featuring Cher Lloyd.

The clip begins with the words, "Really Don't Care. The new music video. In full right now. Seriously."

And then the entire video is sped up fast enough to be shown in about two seconds flat. Now that's a tease!

Demi Lovato


Directed by Ryan Pallotta, the video was shot earlier this month while Lovato served as grand marshal of and performed at Los Angeles' gay pride festival.

"When I originally wrote it, it was a breakup song," Lovato told me earlier this morning. "But now I have sung it so many times that it kind of no longer has a significance in that sort of way. When I sing it, I always want to inspire and empower. I thought what other people could relate to really not caring what people think. I thought of bullies and the LGBT community who are constantly scrutinized. What better place is there than L.A. Pride to celebrate who you are and not really caring what people think?"

In the teaser, you can make out some of the video's colorful look, including people covered in gold and blue latex bodysuits, lots of rainbow paraphernalia, a piñata and men in mesh tops and skimpy swimsuits.

PHOTOS: Demi and more stars with books

"I'm so happy with the video," Lovato said. "I'm so excited and there are special guests in it. It's the first music video that I watched that I knew on the first round that we got it right."

Lovato, who kicks off her new world tour on Sept. 6 in Baltimore, is also set to perform four songs this weekend at New York City's gay pride. "I can't wait," she said. "I've never been to New York pride."

And we cannot wait to see the full "Really Don't Care" video when it premieres tomorrow on MTV, MTV Hits and Logo TV at 5 p.m. ET/PT in advance of her appearance on Logo's inaugural Trailblazers event airing at 9 p.m.

And we'll have even more Demi later on here at E! Online and on E! News tonight at 7 p.m. and 11:30 p.m.

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.